Toyo Tires

Agency: Vitro

Role: Copywriter

Date: Fall 2026

Media: Streaming / Website

In my first week at my first ad agency, a miraculous opportunity landed on my desk: a :15 spot for Toyo Tires’ “Do What You Love” campaign. So I came up with as many ideas as possible to see what stuck. 

In the graveyard of rejects, you’ll find Sasquatch getting tackled while smelling a daisy, a muddy golden retriever coating its owner in one glorious slo-mo shake, and even a stoic rock-balancing artist.

But then, out of the forest, Camo Man appeared.

For the website refresh, “Do What You Love” had to stay, but what it meant was up for grabs.