Tesla is the final frontier.

But its identity is lost in the noise.

Headlines, egos, and political drama, all based on the reputation of one man, overshadow the true beauty and innovation that Tesla offers.

While the world argues, Tesla builds the most advanced AI systems on Earth.

Autonomous cars. Humanoid robots. Energy solutions designed for a future powered by extraordinary possibilities.

Brand Activation #1

Chess Battle Royale

Optimus is not a machine, but (dare I say it?) a friend.

Tesla presents a live chess tournament where players go head-to-head against Optimus robots. Choose your difficulty, make your move, and discover what it feels like to engage with a different kind of intelligence.

Brand Activation #2

Optimus Walks Among You

Tesla invites the public to experience Optimus at the Mall of America.

From mixing drinks at a bar to everyday household chores in a kitchen setup, Optimus moves through the world, showing us what changes when intelligent machines are no longer behind closed doors, but walking amongst us.

“Where to, Captain?”