BioLife Plasma Services

Agency: Vitro

Role: Copywriter

Date: Fall 2026

Media: Paid Social

There’s nothing more beautiful (and fun) than the chaos of being on set. But before we got there, my art director and I had an important job to do: doomscroll productively.

BioLife needed 5 UGC-style TikTok ideas inspired by what was trending. So we locked ourselves in a conference room for a few hours and walked out with 25. After several rounds of review, we created a shot list and took our ideas to set.

The Team

Creative Director (Art): Mike Brower

Creative Director (Copy): Joe Nafziger

Senior Producer: Wade Wagner

Producer: Tina Kjær

Art Director: Chris Gomez

Copywriter: Mike Cho

Content Creator: Hannah Weinstein

Account Supervisors: Haley Gibert, Delaney Robinson, Avery Van der Linden

Agency: Vitro