BioLife Plasma Services
Agency: Vitro
Role: Copywriter
Date: Fall 2026
Media: Paid Social
There’s nothing more beautiful (and fun) than the chaos of being on set. But before we got there, my art director and I had an important job to do: doomscroll productively.
BioLife needed 5 UGC-style TikTok ideas inspired by what was trending. So we locked ourselves in a conference room for a few hours and walked out with 25. After several rounds of review, we created a shot list and took our ideas to set.
The Team
Creative Director (Art): Mike Brower
Creative Director (Copy): Joe Nafziger
Senior Producer: Wade Wagner
Producer: Tina Kjær
Art Director: Chris Gomez
Copywriter: Mike Cho
Content Creator: Hannah Weinstein
Account Supervisors: Haley Gibert, Delaney Robinson, Avery Van der Linden
Agency: Vitro